Do you have a solid plan for how to use analytics to improve your social media marketing plan?
This month we will be talking about how to use data to create content that converts into business results. Setting and measuring business goals will help to drive responsible and effective social media campaigns all year long.
We will be looking at:
-How to set Key Performance Indicators (KPI) and measure them
-How to use data to drive social media strategy and engagement
-How to choose measurement tools that work best for your strategy
-The different approaches for B2B vs. B2C campaigns
-The value of creating deep vs. wide campaigns
Basya Benshushan, Founder & CEO, PinkCilantro
Houston native. CEO. Digital Branding Specialist.
I was born into a house that had two rules: no TV, and always keep learning. The second rule was taught by example. My mother founded and fostered a company that constructed and sold personal computers at a time when the concept was truly foreign. Our household was filled with computers, with a mandate attached: work, learn, explore, and grow. As I grew older, these mandates stayed with me. Even if I didn’t enjoy traditional education, I did want to keep learning and growing, especially in digital spaces that were so familiar to me.
Social media and digital marketing became those spaces for me, thanks in part to a handful of innovative companies. Before “e-commerce solutions” and “affiliate programs” became mainstream marketing techniques, I studied data points, produced content, and poured over strategic game plans that would lead to a robust presence. I grow businesses by obeying those same rules: work to produce relevant and interesting content, learn about the space and how it’s constantly changing, explore methods to improve digital relations and keep key business objectives in mind.
Today my passion for learning and growing in digital spaces has led to more than nine years in the digital marketing industry, as well as the creation of PinkCilantro as an agency in mid-2014. Our agency works with businesses every day – and not by just going through the steps to produce anyone-can-do-it content. Rather, we take the time to thoroughly understand the obstacles they are facing and learn how we can address and achieve their goals with our digital tools at hand. From Fortune 500 companies to energetic start-ups, from Houston non-profits and institutions to passion projects looking to reach the community, we serve a variety of needs. As much as we love social media tricks, and beautiful content, our overall goal is and will always be centered around building data-driven solutions to meet business objectives.