***Breakfast will be provided***
Reaching a target market is a critical function of any business. Creating a robust marketing strategy is especially challenging for an early-stage startup company with limited resources. Join us for breakfast on August 11 as Doug Erwin, startup veteran and Principal of RedHouse Associates, and Steve Kahan, serial entrepreneur and CMO of Thycotic Software, share their experience and guidance on developing a marketing strategy for startups.
Who Should Attend:
This event is intended for startups that meet the following criteria:
B2B / B2C — Either
INDUSTRY — Any
BUS. MODEL — Any
PRODUCT TECH — Any
STAGE — MVP (self-funded or F&F funding, working prototype); Product-Market Fit (seed- or series A-funded, product version 1.0+); Scale (series B and beyond, product version 2.0+)
BUS. FUNCTION — Marketing
What You'll Learn:
Why marketing is important, even in the early stages
How to define the market you intend to target
How to reach your target market with a message that resonates
How to create a robust marketing strategy with minimal resources
About the Speaker: Doug Erwin
Doug Erwin is a serial entrepreneur with an extensive track record in leading both early and late-stage technology companies. In each, he develops a blueprint for building the business, creating a unique corporate culture, expanding the company’s footprint, and delivering shareholder value. He is currently the Principal & Chairman of RedHouse Associates; founded RLX Technologies, which exited to Hewlett-Packard; served as CEO of The Planet, which he grew and sold.
About the Speaker: Steve Kahan
Steve Kahan is a serial entrepreneur with a proven track record for building marketing plans for strategy and execution that produce breakthrough revenue growth in brutally competitive marketplaces. He is currently the Chief Marketing Oficer for Thycotic Software, and also serves as Chief Customer Officer for the SugarLand Skeeters minor league professional baseball team. Previously, Steve was Chief Marketing Officer at PHD Virtual. The company grew revenue by 40% YOY, served over 10,000 customers, and was acquired by Unitrends.
Steve has enjoyed building great companies and achieving successful exits at: KnowledgeWare, Postini, The Planet, Bindview, e-Security and PentaSafe. He also led large organizations, such as Quest Software through change, dramatically improved results and a sale to DELL.
Steve's specialties include: Internet marketing, inbound marketing, social media marketing, marketing speaker, Saas, software as a service, online marketing, blogs, blogging, lead generation, CRM, events, advertising, tradeshows, startups, branding and identity, website marketing, partnerships, business development, marketing strategy, online marketing
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