Marketing Strategies for Startups | Doug Erwin & Steve Kahan @ Station Houston, Houston [11 August]

Marketing Strategies for Startups | Doug Erwin & Steve Kahan


63
11
August
08:30 - 10:00

 Facebook event page
Station Houston
1301 Fannin Street #2440, Houston, Texas 77002
***Breakfast will be provided***

Reaching a target market is a critical function of any business. Creating a robust marketing strategy is especially challenging for an early-stage startup company with limited resources. Join us for breakfast on August 11 as Doug Erwin, startup veteran and Principal of RedHouse Associates, and Steve Kahan, serial entrepreneur and CMO of Thycotic Software, share their experience and guidance on developing a marketing strategy for startups.

Who Should Attend:

This event is intended for startups that meet the following criteria:

B2B / B2C — Either

INDUSTRY — Any

BUS. MODEL — Any

PRODUCT TECH — Any

STAGE — MVP (self-funded or F&F funding, working prototype); Product-Market Fit (seed- or series A-funded, product version 1.0+); Scale (series B and beyond, product version 2.0+)

BUS. FUNCTION — Marketing

What You'll Learn:

Why marketing is important, even in the early stages

How to define the market you intend to target

How to reach your target market with a message that resonates

How to create a robust marketing strategy with minimal resources

About the Speaker: Doug Erwin

Doug Erwin is a serial entrepreneur with an extensive track record in leading both early and late-stage technology companies. In each, he develops a blueprint for building the business, creating a unique corporate culture, expanding the company’s footprint, and delivering shareholder value. He is currently the Principal & Chairman of RedHouse Associates; founded RLX Technologies, which exited to Hewlett-Packard; served as CEO of The Planet, which he grew and sold.

About the Speaker: Steve Kahan

Steve Kahan is a serial entrepreneur with a proven track record for building marketing plans for strategy and execution that produce breakthrough revenue growth in brutally competitive marketplaces. He is currently the Chief Marketing Oficer for Thycotic Software, and also serves as Chief Customer Officer for the SugarLand Skeeters minor league professional baseball team. Previously, Steve was Chief Marketing Officer at PHD Virtual. The company grew revenue by 40% YOY, served over 10,000 customers, and was acquired by Unitrends.

Steve has enjoyed building great companies and achieving successful exits at: KnowledgeWare, Postini, The Planet, Bindview, e-Security and PentaSafe. He also led large organizations, such as Quest Software through change, dramatically improved results and a sale to DELL.

Steve's specialties include: Internet marketing, inbound marketing, social media marketing, marketing speaker, Saas, software as a service, online marketing, blogs, blogging, lead generation, CRM, events, advertising, tradeshows, startups, branding and identity, website marketing, partnerships, business development, marketing strategy, online marketing

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